Patient Growth Marketing Manager (x/f/m)

Job description

What you’ll do We are looking for a Patient Marketing Manager to drive, analyze and improve our patient growth. As a key strategic partner, you will deploy 360° marketing plans that generate appointments, develop our B2C brand positioning and image, while following analytical performance. Reporting to the Head of B2C Marketing France, you will be the strategic partner to the B2B, Sales teams, and Brand teams. Your Responsibilities: Drive patient acquisition and generate business impact Patient data lead for the team - Develop, execute and monitor 360° marketing plans (organic + paid) to generate appointments on targeted specialties, in coordination with the performance Marketing expert - Be the strategic marketing partner to Sales and B2B teams by aligning patient acquisition efforts with business priorities - Analyze campaign performance, patient behaviors and market trends with a constant focus on ROI - Design marketing tools for practitioners with B2B teams: in-office visual materials, tools that facilitate new patient acquisition - Drive patient data analysis: monitor key KPIs (acquisition, conversion, ROI, usage) and identify trends - Manage strategic dashboards and conduct de...