Business Systems Analyst I (Business Systems Analyst I), Information Technology Services-2 Positions

Job description

Job Summary: Under direct supervision, the Business Analyst supports the daily operations of the Element451 Applicant and Student Engagement Customer Relationship Management (CRM) system. The position is responsible for administering, configuring, monitoring, and continuously improving CRM workflows, campaigns, data processes, and integrations that support admissions, outreach, and student engagement operations across campus. Responsibilities: Administer daily operations of Element451 CRM (workflows, campaigns, segments, data integrity) to support MarCom, admissions, outreach, and recruitment Monitor system performance and data quality; identify issues and coordinate resolutions per procedures Support campus units in meeting enrollment goals; create/maintain workflows, forms, events, appointments, and campaigns Participate in CSUSB committees/meetings to assist with project planning Support senior BSAs with KPI development; prepare progress, status, and year-end reports Maintain CRM documentation and knowledge base; provide user support and troubleshooting Assist with training campus users on CRM and project management tools Perform data imports, exports, appends, and QA reviews to...