Sr. Manager, Culture Marketing

Job description

Company Description The Culture Marketing team is dedicated to increasing brand relevance by running programs that encourage creativity in communities centered on music, dance, art, and social innovation. The Culture Marketing Manager will help develop and lead the execution of culture-focused marketing initiatives within their region. By leveraging events, artists, and influencers, the Manager will strengthen local and regional brand affinity while staying aligned with global strategies. This role involves planning, executing, and overseeing projects that build strong connections between the brand and the creative community, and it reports directly to the Director of Marketing. Job Description: PLANNING & COLLABORATION: Identify regional opportunities in culture marketing and contribute to business planning. Lead or support the development and implementation of regional marketing activations, ensuring alignment with the brand strategy. Serve as the expert on local cultural trends, with a deep understanding of what is relevant to local communities. Collaborate with cross-functional teams (sales, event logistics, media network, field marketing) to ensure seamless execution of events...