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Director, Product Management - Wayfinding

Gap Inc. · San Francisco, California, US

The Director, Product Management — Wayfinding is a senior Product Lead within the Discover Value Stream responsible for defining and advancing the enterprise...

Job description

About the Role The Director, Product Management — Wayfinding is a senior Product Lead within the Discover Value Stream responsible for defining and advancing the enterprise navigation and browse strategy across brands and digital channels. This leader owns the performance and long term evolution of navigation frameworks, taxonomy systems, PLP architecture, curated and algorithmic discovery surfaces, filter and facet strategy, and homepage to browse transitions. The role requires translating enterprise OKRs into measurable capability plans, aligning cross functional teams around customer problems, and ensuring that wayfinding capabilities consistently improve engagement, conversion, and brand coherence. The Director operates as the accountable owner for capability performance, not just roadmap delivery, and is expected to drive strategic clarity, prioritization discipline, and measurable outcomes across site and app experiences. What You'll Do Define the multi year strategy for navigation and browse capabilities, including taxonomy governance, cross channel discovery alignment, and performance optimization. Establish clear capability KPIs such as browse conversion, navigation engage...