Head of Retention - New

Job description

At bunq, we’re all about making life easy for our users - and that doesn’t stop once they join us. As Head of Retention, you’ll take full ownership of how we engage, and keep our users coming back for more. Every touchpoint should feel personal, valuable, and perfectly timed for their life stage and behavior. If you love blending data, creativity, and strategy to keep users happy and loyal, this is the role for you. Take ownership: Own the retention journey : Drive engagement by ensuring every interaction feels relevant, seamless, and rewarding. Spot and act on behaviors : Track user patterns to understand loyalty - and respond quickly when engagement dips. Help users discover more : Guide them to the features that fit their needs so they can get the most out of bunq. Keep improving : Use behavioral insights to reduce friction, sharpen communication, and constantly level up the experience. Requirements: Deep expertise in activation and retention marketing — lifecycle strategies, churn reduction, personalized flows. Proven success leading cross-functional teams product, data, marketing, and engineering. A strong track record of using AI to personalize, automate, and optimize the use...