Product Category Manager - Senior

Job description

POSITION SUMMARY: The Senior Product Category Manager will lead the end-to-end marketing development of critical product categories within our Truck Accessories business . This role will focus on creating robust category strategies and roadmaps, launching new innovative products that address consumer needs and drive business growth. This position will utilize skillset s and expertise in understanding our consumers to transform insights into actionable strategies. CORE FUNCTIONS: Develop robust product roadmaps, crafting business cases, project scoping, and making trade-off decisions. Lead the development of short/mid/long-term product strategies for complex and large categories . Leverage sound , fact - based analysis and compelling storytelling that resonates with internal stakeholders . Take ownership of on-going portfolio management as it relates to assigned product s . Transform consumer learnings and insights from various sources into new product concepts . Deliver sound engineering requirements, ensuring solutions are aligned with consumer expectations . Incorporate insights from various research sources into product development and strategy. Drive innovation acceleration, th...