Senior Product Marketing Specialist (m/w/d)

Job description

SHD Solutions GmbH is looking for you to join our team as soon as possible! Location: Andernach or remote: Your challenge with us: Do you want to help shape the success of innovative software products and turn complex ideas into clear, compelling messages? Then you’ve come to the right place! As a Senior Product Marketing Specialist , you will define how SHD products are positioned in the market. You will develop strong value propositions, and clear messaging that translate product capabilities into customer value. Product Marketing at SHD focuses on market insights, positioning, narrative development and go-to-market strategy . The role works closely with Product Management, Sales, Design and our international marketing team to turn customer and market insights into impactful messaging and GTM initiatives. Brand, design and content execution are handled by the central marketing organisation and external partners. Product Marketing provides the strategic foundation through positioning, narrative and messaging. Your Responsibilities: Market Analysis & Customer Insights: Analyse markets, competitors, and industry trends to identify opportunities Conduct customer research and develop...