Senior Manager, Digital Strategy - Shopper Funnel (Sam's Club)

Job description

Position Summary... We are seeking a Senior Manager of Shopper Funnel Health to drive growth in the number of members shopping online and increase repeat engagement. This leader will own the end-to-end health of the digital shopping funnel—from visit to conversion to retention—and ensure a steady increase in active and returning eCommerce members. What you'll do... - Own the strategy to improve funnel conversion and repeat shopping behavior - Analyze funnel performance (traffic, conversion, frequency, retention) to identify gaps and opportunities - Partner with Marketing, Membership, Product, and Analytics teams to drive acquisition and engagement strategies - Develop initiatives to increase first-time online purchases and reduce friction in the shopping journey - Build programs to improve retention, repeat purchase frequency, and lifetime value - Define KPIs and build dashboards to monitor funnel health and member behavior - Lead cross-functional execution of initiatives and ensure alignment across stakeholders - Drive a culture of testing and continuous optimization across the funnel Qualifications: - 6–10+ years in eCommerce, growth, marketing, or product roles - Strong understa...