Diabetes Brand Lead, Eurasia

Job description

Job title : Diabetes Brand Lead, Eurasia - Reporting to: Established Products (EP) Head, Eurasia - Location: Istanbul, Türkiye - Job type: Permanent About the job: Strategic context: The focus will be on most innovative products as major drivers for growth and a cross-GBUs efficiency model with optimised country set-up. Key Dimensions: The Diabetes Brand Lead holds a pivotal position in orchestrating a dynamic and cohesive brand strategy across Eurasia countries to establish a strong market presence and driving growth. This role demands a broad perspective, deep understanding of diverse healthcare systems, and the agility to adapt strategies to suit various market needs and regulatory conditions. Main responsibilities: - Strategic Brand Strategy: Leading IGP process with a glocal & transversal approach focusing specifically on meeting the needs of healthcare professionals and patients, adapting to the competitive and environmental landscape, and leveraging segmentation and targeted communication to achieve strategic brand objectives, ensuring the brand’s value proposition is clearly communicated and understood - Environmental and Competitive Analysis: Continuously monitor the healt...