Marketing Insights & Analytics Manager

Job description

IHG is seeking a Marketing Analytics Manager to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy. You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts. Your Day to Day: - Apply analytical thinking, problem-solving skills, and curiosity to drive change, identifying opportunities to improve marketing effectiveness across owned channels. - Develop and deliver data-driven insights through complex data extraction , joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau) , and web analytics platforms (Google Analytics, Adobe Analytics). - Establish project plans that outline project milestones for different Business Analytics projects. Convene cross-functional teams to deliver projects - Maintain relationships with...