Associate Director, Digital Experience

Job description

Compensation Range: Annual Salary: $78,496.00 - $105,974.00 Position Summary: This role drives the execution and optimization of user-first digital experiences across the prospective student journey. Sitting within UX, this role operationalizes experience strategy, ensures alignment across Enrollment, AI-driven initiatives, and digital products, and continuously improves performance through data and insights. This role partners closely with Marketing Automation, IT/Product, Enrollment, and Data teams, supporting and influencing product and experience outcomes without owning product build or campaign execution. This role operates within the experience strategy and frameworks defined by UX leadership. Essential Functions: Enrollment, Innovation & Experience Strategy Execution Partner with Enrollment, Marketing, and Product teams to: - Identify and recommend new products and experience opportunities based on Journey and User Insights and competitive audits - Translate business needs into user-first experience concepts - Map, optimize, and operationalize end-to-end journeys across Web, CRM, and Enrollment touchpoints - Partner on integrating user journeys for New Digital Product launch...