Redesign Content Strategist

Job description

To ensure that NYC services meet the needs of New Yorkers, NYC Digital Service is requesting a content strategist to assist in the creation of guided digital experiences for nyc.gov. The Content Strategist is a creative professional who will help communicate complex NYC government concepts to a general audience. They have a background in information architecture, website content management, and detailed research and analysis. They are also skilled copywriters with the ability to translate complex topics into plain language. This position will report to the Lead Digital Strategist. RESPONSIBILITY: - Create content requirements and outlines for guided experiences across nyc.gov - Write compelling plain language web copy for guided experiences in compliance with the NYC web content style guide - Interview subject matter experts from across NYC government to understand complex topics - Create and audit inventory of existing features and functions - Understand user behavior based on Google Analytics data - Conduct research into city laws, policies, and processes - Deliver high-quality content artifacts on strict deadlines - Conduct quality assurance and provide critical feedback on othe...