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Senior Field Marketing Manager

Hyland · US

Overview The Senior Field Marketer is responsible for driving demand with Hyland's named account model through strategic program development and execution of...

Job description

Overview The Senior Field Marketer is responsible for driving demand with Hyland's named account model through strategic program development and execution of top-tier marketing experiences that create pipeline and drive alignment across revenue teams. As a Field Marketer you are responsible for supporting the field in developing and managing field-based demand generation programs and event campaigns to build awareness drive and nurture leads accelerating opportunities to close. This position will collaborate closely with Hyland’s sales leaders sales development representatives product marketing solution marketing and campaign marketing teams to plan and execute. This position will strategize closely with Hyland’s Plan Owner to define and develop field marketing strategy. Responsibilities: Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives. - Proactively design plan and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth. - Identify target accounts and segments within Hyland’s prospect audience and customer base and...