Digital Marketing Specialist

Job description

Qualifications: - Publish website updates using a content management system (CMS) ensuring accuracy, functionality, and an optimal user experience; - Support the planning, content coordination, and deployment of a new corporate website; - Create and optimize content for SEO and AI-driven platforms, while maintaining consistency with brand voice; - Perform keyword research and analysis to identify growth opportunities; - Contribute to lead generation efforts by aiding in landing page optimization, A/B testing, and reporting performance metrics; - Assist in identifying and resolving technical SEO issues; - Collaborate with team members to ensure all initiatives and projects are aligned with marketing strategy. - Bachelor’s degree in Marketing, Business, Communications or a related field ; - 2+ years of experience in digital marketing with demonstrated SEO and website management expertise ; - Strong understanding of digital marketing channels and KPIs ; - Experience using CMS platforms and marketing automation tools ; - Familiarity with Google Analytics, Google Tag Manager, and SEO tools such as Ahrefs and Screaming Frog or similar platforms. - Experience with Marketo (strong asset);...