Marketing Operations, Analyst

Job description

Combines subject matter expertise on full-funnel, omni-channel marketing activations with analytics that translate marketing effort to business impact and accelerate operational transparency. Supports insight generation to improve the efficiency of marketing operations; Contributes to business goal setting through data-driven insights; and collaborates on strategic recommendations to enhance departmental effectiveness. What you'll do: Maps and optimizes marketing operations workflows (intake, prioritization, production, measurement) so data supports decisions, resourcing, and performance improvement. Subject matter expert in available marketing data and infrastructure to enable Planning & Insights efforts and be an active participant in the development of roadmaps for future data ingestion and views; liaison to analytics and engineering partners. Interprets and analyzes both internal and external data of high complexity using conceptual thinking and business acumen to uncover insights that support marketing and operational strategies. Ensures data quality and crafts findings into clear, actionable summaries. Collaborates with Planning & Insights and Analytics crew members on applyi...