Head of Marketing-UK

Job description

Head of Marketing-UK London Full-time Internet / Electronics / Games - Marketing ResponsibilitiesKey Responsibilities 1. Strategic Leadership & Localization -Develop and execute a comprehensive marketing strategy aligned with business goals for the UK market. -Adapt global brand messaging to ensure cultural relevance and resonance with the UK audience (British English nuances, cultural trends, and consumer behavior). -Conduct market research and competitor analysis to identify opportunities and threats within the UK landscape. 2. Brand & PR Management -Build and maintain strong relationships with UK media, industry analysts, and key opinion leaders (KOLs). -Represent the company at major UK trade shows, conferences, and networking events. -Manage local PR agencies to enhance brand reputation and crisis management. 3. Fleet & B2B Marketing -Develop specific campaigns targeting the Corporate/Fleet market; -Support the B2B sales team with collateral and lead-gen activities for leasing companies and fleet managers. 4. Budget Management -Allocate and manage marketing budgets to ensure high ROI. 5. Digital Marketing & Lead Generation -Drive high-quality leads (Test Drive Bookings & Confi...