Vice President, Marketing Strategy – Private Label Captive Finance

Job description

Chase Auto is a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the JPMorganChase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a suite of financial products and services—from retail lending and captive financing to commercial solutions such as floorplan products and treasury services (deposits, cash management, and payment processing). As a Auto Marketing Strategy Lead within the Private Label Captive Finance business, you will be dedicated to one assigned Private Label OEM partner and serves as the integrated marketing strategy lead - owning end-to-end, performance-driven integrated marketing planning and measurement to drive awareness, lead acquisition, and sales. You will develop and deliver full-funnel marketing plans across paid media, search, experiential, and Chase-owned channels (including out-of-home, digital platforms, email, and in-branch activations), partnering closely with the Private Label Captive Finance team and OEM brand counterparts. You will track and optimize initiatives across Awareness, Loyalty, and Conquest KPIs through regular performance repo...