Senior Experiential Marketing Manager

Job description

Senior Experiential Marketing Manager 慕尼黑 社招 全职 职位 ID：A42204: 职位描述 1. Lead experiential marketing initiatives for the brand’s market entry in Germany, with a first strong focus on the IAA 2027. 2. Manage strategic brand partnerships to amplify brand awareness, credibility, and reach during market entry and launch phase. 3. Conceptualize, plan, and deliver high-impact brand and product experiences across exhibitions, events, pop-ups, and live formats. 4. Own the end-to-end planning and execution of exhibitions, including concept development, partnerships, agency management, timelines, and budgets. 5. Translate global brand, product, and partnership strategies into immersive, locally relevant experiential concepts. 6.Integrate EV technology, software features, and innovation storytelling into experiential and partnership activations. 7. Measure experiential and partnership KPIs to optimize future activations and collaboration. 职位要求 1. Bachelor’s or Master’s degree in Marketing, Communications, Event Management, Business Administration, or a related field. 2. 5+ years of experience in experiential marketing, brand activations, events, or partnerships, ideally within the automotive, te...