Audience Development and Management Coordinator

Job description

We are seeking a Marketing Manager to join our Marketing team and collaborate with various departments to create and activate audience segments. This role is crucial in ensuring accurate and scalable audiences, driving personalized and lifecycle marketing initiatives. The ideal candidate will have a strong background in data analytics, CRM operations, and a passion for data-driven marketing. Salary Range: $110,500 to $116,910 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors. - Build and maintain marketing audience segments based on CRM Strategy and Media requirements. - Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy. - Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives. - Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration. - Investigate new audience opportunities by analyzing customer behavior and engagement. - Activate and manage audiences within C...