Ecommerce Marketing Manager

Job description

This is an in-house position, based in Homewood, AL, a suburb of Birmingham, AL. The position will require relocation if you live outside of the Birmingham, AL metro area. Company-paid relocation assistance may be available. Southern Shirt is hiring an Ecommerce Marketing Manager to own the growth engine behind our DTC business. You'll set the strategy and pull the levers that drive profitable traffic, conversion, and repeat purchase. This is a revenue-accountable role for an operator who thinks in contribution margin, not vanity metrics. You'll have support for Shopify development and technical site work, so your energy stays on growth, not on code. Responsibilities: Strategic Leadership: - Own and define the comprehensive ecommerce and digital marketing strategy aligned to overall business objectives and B2C revenue targets. - Lead the creation, execution, and prioritization of marketing initiatives across all digital channels, including email, social media, paid search, paid social, and content marketing. - Serve as the primary decision-maker for digital strategy, partnering cross-functionally with Sales, Production and Operations to ensure the online experience is optimized for...