Marketing Specialist

Job description

Position Overview: The Marketing Specialist will play a key role in supporting the Marketing Manager by coordinating, developing, and analyzing integrated B2B marketing campaigns. This role is responsible for helping drive business growth through targeted marketing initiatives, ensuring brand consistency across all channels, and strengthening the company’s competitive positioning. The Specialist will assist with content creation, digital campaign execution, performance reporting, and cross‑functional collaboration to optimize marketing effectiveness and support strategic business objectives. Key Responsibilities: Assist Marketing Manager in collaboration in executing targeted go-to-market (GTM) plans for the business portfolio, covering market assessments, brand strategy, segmentation, and programs to drive lead generation, upsell, cross-sell, and retention. Coordinate and create high-quality content, ensuring brand identity and value propositions that align to the buyer’s journey. Coordinate and develop marketing assets that attract targeted audiences to our content (such as blog posts, whitepapers, brochures, sell sheets, etc.). Assist with event marketing, coordinating event set...