Senior Marketing & Commercial Operations Specialist ANZ

Job description

Overview As Senior Marketing & Commercial Operations Specialist, this role will have primary responsibility for driving demand generation, marketing execution, and pipeline creation across the ANZ market . This role will take end-to-end ownership of marketing campaigns, from strategy through execution to pipeline generation , working closely with Inside Sales and Field Sales to ensure effective conversion of marketing activity into revenue. Responsibilities: Marketing Strategy & Planning: · Own the development and execution of the ANZ marketing plan aligned to key growth segments and commercial priorities · Translate regional and global campaigns into locally relevant execution plans · Identify target accounts, segments, and opportunities to drive pipeline growth. · Share ANZ Voice of Customer (VOC) back to the Regional and Global products and segment teams to ensure ANZ has the tools and resources to win. Demand Generation & Campaign Execution (END-TO-END OWNERSHIP) · Own end-to-end execution of all marketing campaigns including seminars, webinars, digital campaigns, and account-based marketing initiatives · Develop campaign messaging, targeting, and value propositions aligned to...