eRetail Search Buyer

Job description

Job Location BOSTON GO & TECH CENTER: Job Description: The eRetail Search Buyer is responsible for planning, executing, optimizing , and scaling paid search programs across eRetail and retail media platforms to drive profitable growth. This role partners closely with brand, sales, analytics, and agency teams to ensure search investments maximize visibility, conversion, and return on ad spend (ROAS) across priority eCommerce customers. The ideal candidate combines strong analytical skills with hands-on platform expertise and a commercial mindset, translating shopper behavior and category dynamics into high-performing search strategies. Key Responsibilities: Search Strategy & Activation: Develop and execute eRetail search strategies aligned to brand, category, and customer objectives Own keyword and product targeting strategies across priority platforms (e.g., Amazon Sponsored Products & Brands, Walmart Search, Instacart, Target Roundel) Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search plans Campaign Management & Optimization: Manage day-to-day activation of search campaigns, including budget pacing, bid management, and targeting r...