Specialist, Marketing Strategy (Fluent in English & French)

Job description

Job Description – Specialist, Marketing Strategy (France & Canada) The France & Canada Marketing Strategy Specialist owns the go‑to‑market strategy and execution for Pearson Clinical Assessment across Canada and France , ensuring campaigns, messaging, and channel plans are aligned to market priorities, customer needs, and revenue targets. This role is ideal for a marketer who is excited to personally own and drive Canadian and French campaigns end‑to‑end, partnering closely with sales, product, and global clinical marketing to translate global strategy into locally relevant, revenue‑driving marketing programs. The successful candidate must be fluent in French and English and must live in France, UK or Canada to ensure close connection to customers, market dynamics, and regional stakeholders. Key Accountabilities: France & Canada Marketing Ownership & Strategic Campaign Planning (~50%) Own and deliver France & Canada Clinical Assessment marketing plans aligned to annual revenue, pipeline, and growth objectives. Develop and execute integrated marketing strategies for priority products and solutions across digital platforms, balancing brand building and demand generation. Translate ma...