Measurement Lead, Regional - Sydney
TikTok · Sydney, New South Wales, AU
Team Introduction The Measurement team helps interpret and understand the performance of advertising on our platform. We partner with advertisers and agencie...
Job description
Team Introduction The Measurement team helps interpret and understand the performance of advertising on our platform. We partner with advertisers and agencies to evaluate campaign effectiveness, uncover insights, and identify opportunities to optimise activity. Through data, collaboration, and thoughtful analysis, we help businesses build meaningful connections that drive measurable outcomes. About the Role: The Measurement Lead will oversee the Measurement Partners within their region and report to the Head of Measurement. The Measurement Lead and the team will partner with leading clients and agencies to help them understand and measure the effectiveness of their investment on our platform. You will play a key role in shaping measurement strategies that support informed decision-making and long-term client success. This role will also collaborate closely with cross-functional teams including Sales, Product Marketing, Measurement Product, and Business Marketing to ensure clients and agencies receive best-in-class support and insights. You will have a collaborative and curious mindset and enjoy solving complex problems, developing people, and using data to drive impact. Success in...