TikTok Shop - New Business & Seller Growth Manager (Fashion – Pre-loved, Deadstock & Resale ), London

Job description

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love. As we scale across the UK and EU, fashion—particularly deadstock and resale—represents a key strategic growth category. We are looking for a New Business & Seller Growth Manager to drive category expansion through merchant acquisition, onboarding, and growth. This role sits within the Fashion category team and will focus on building a scalable ecosystem across deadstock, resale, and live commerce (including auctions). Key responsibilities include: - Merchant Acquisition & Pipeline Development Identify, engage, and onboard high-potential sellers across: Build and manage a strong pipeline to support category growth. Own end-to-end onboarding including registration, setup, and activation. Define clear seller growth strategies and ensure strong early performance. - Deadstock distributors and wholesalers - Marketplace sellers (e.g. eBay, Whatnot, Showroomprivé) - Emerging live comm...