Sr. Lifecycle Marketing Specialist

Job description

Your role in our mission We’re seeking an experienced professional to join our Lifecycle Marketing team. Reporting to the Director of Acquisition Marketing, the Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel marketing campaigns. The ideal candidate has lifecycle marketing experience, managing and executing email, push, in-app and in-account messaging campaigns using a modern marketing automation platform. This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper’s bottom line. How you'll make an impact: Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendar. Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributes. Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized. Collaborate directly with marketing analyt...