Sr Manager, Consumer Engagement and Lifetime Value

Job description

Marketing Permanent: Job Description: All about the role: The Senior Manager of Consumer Engagement & Lifetime Value is responsible for designing and executing strategies that deepen consumer relationships and maximize their long-term value. This leader will identify and understand all consumer touchpoints post purchase of an appliance and develop and implement integrated marketing programs that enhance the ownership experience—spanning onboarding, driving, consumer consumable and accessories, extended warranties our branded service and repair, cross-sells and upgrades. They will be working with IT, Analytics, Marketing and the D2C channel lead to ensure we have the right data, offers and marketing channels to develop the company’s ecosystem strategy and maximize post-purchase revenue and satisfaction. What you’ll do: - Lead the holistic customer communication strategy to drive growth, sales and consume satisfaction - Map all our consumer touchpoints post purchase and ensure all messaging in on-brand and consistent - Work with our IT and Analytics’ team to ensure we have all and can access all the data needed to build our CLV initiatives - Build a consumer segmentation strategy tha...