Senior Digital Marketing Manager

Job description

- Senior Digital Marketing Manager 慕尼黑 社招 全职 职位 ID：A91271A 职位描述- Drive digital performance marketing for EV models across the German market - Plan, execute, and optimize paid media and performance campaigns to generate and convert qualified leads - Own and continuously optimize the website and EV configurator with strong focus on UX, conversion, and technology storytelling - Lead CRM strategy, lead management, and automated customer journeys across digital and retail touchpoints - Build and optimize data-driven funnels from online engagement to sales conversion - Collaborate closely with Product, IT, Retail, and HQ teams to align digital platforms with EV technology and commercial goals - Track and optimize digital KPIs, performance metrics, and conversion rates - Ensure compliance with European data protection and digital regulations职位要求- Bachelor’s or Master’s degree in Marketing, Business Administration, Digital Marketing, or a related field - 5+ years of experience in digital marketing, performance marketing, or growth marketing, ideally within the automotive, EV, technology, or e-commerce sector - Proven experience managing paid media and performance campaigns with a strong fo...