Senior Go-To-Market Manager, Licensing & Extended Line

Job description

Job Description Are you ready to deliver impactful Go-to-market initiatives that integrates LEGO® licensed products? Join us in Billund as a Senior Go-To-Market Manager in Licensing & Extended Line (LEL). Be part of efforts to fuel fandom and boost seasonal impact at retail through LEGO® licensed products Core Responsibilities: We're seeking a dynamic professional to drive our go-to-market strategies and enhance our brand presence across retail channels. Your role will involve: Crafting tailored go-to-market strategies for retail channels, focusing on engagement and cross-category statements Closely collaborate with our Markets & Channels organization including our key account counterparts understanding the opportunities in each channel and ensure our Go-To-Market approach answers those Working with LEL product teams and LEGO® licensing partners to ensure a unified approach and optimize channel performance. Drive retailer engagment initiatives that unlocks incremental space and growth opportunities Delivering impactful retail programs that integrate LEGO® licensed products into key seasonal and franchise moments Partnering with LEL marketing to execute initiatives that improve shop...