Sr. Manager, Product Marketing & Adoption

Job description

About the Role The Sr. Manager, Product Marketing & Adoption plays a critical role in ensuring technology products deliver real value through successful adoption at scale. This role sits at the intersection of product, change management, communications, and enablement , translating complex product strategies into compelling narratives, launch plans, and readiness strategies that drive engagement across a large, distributed organization. You will lead product marketing and adoption strategy for high‑visibility initiatives impacting thousands of hotels and stakeholders, working closely with Product, Technology, Change, Training, Communications, and senior leaders. This role requires someone equally comfortable shaping strategy, influencing executives, and rolling up their sleeves to test, refine, and operationalize solutions. Key Responsibilities: Product Marketing & Adoption Strategy: - Lead the development and execution of enterprise‑level product marketing and adoption strategies across multiple initiatives or programs. - Translate product delivery and technical concepts into clear, compelling value propositions, messaging, and go‑to‑market approaches. - Define change readiness an...