Digital Marketing Associate Director

Job description

Job Description General Summary: The US CF Marketing team is seeking a highly motivated individual to join the team as Associate Director, US Digital Marketing. This team member will be responsible for maintaining a disciplined approach to customer engagement by helping scale omnichannel initiatives. This role will also serve as a digital subject matter expert in partnering with the CF Marketing team members to ensure we have the internal and external support needed for successful strategic planning, execution, data gathering, and insights generation. Qualifications: This is a hybrid/on-site role based in Boston, MA (3 days onsite, 2 days flexible for remote weekly). - Provide subject matter expertise in digital channel/platform selection, emerging customer engagement models, and data-privacy and regulatory requirements to develop and execute integrated digital marketing strategies consistently and in alignment with compliance standards. - Ensure consistent coordination of media plan strategy, development, approvals and launch-specific performance readouts across the CF Portfolio - Partner with internal and agency vendors in developing and maintaining analytical dashboards to consi...