Marketing Manager for Trade and Children's Books

Job description

SUMMARY: The Marketing Manager, Books is a strategic and hands-on marketing leader responsible for maximizing the revenue potential of every title on the Books list. This role owns the go-to-market strategy for the Books portfolio — developing sharp, audience-driven positioning for each book, identifying the right channels and tactics to reach and convert buyers, and executing alongside the Marketing Producer and external contractors to bring campaigns to life. The ideal candidate thinks like a strategist and works like a practitioner. They are energized by the challenge of finding the right audience for a book, crafting a compelling story around it, and building a disciplined plan to drive sales — from launch through the long tail. They are comfortable with data, fluent in digital marketing channels, and skilled at translating insights into creative direction and clear priorities for a small, agile team. DUTIES AND RESPONSIBILITIES: Portfolio Positioning & Go-to-Market Strategy: - Develop and own the go-to-market strategy for each Books unit title — including audience targeting, positioning, messaging, pricing considerations, and channel prioritization — with the goal of maximizin...