Growth Marketing Specialist

Job description

Job Description About the Role: As a Growth Marketing Specialist for the Requirements Portal cell, you will own the acquisition and evaluation funnel from first touch through workspace/evaluation signup, with a clear handoff to the PLG team post-signup. You will serve as the campaign backbone for quarterly initiatives — turning qualitative personas and performance data into clear segmentation, targeted nurture journeys, and funnel improvements. You will own the experimentation roadmap and work closely with the product marketing, content, marketing execution, and product/PLG teams to ensure a clean handoff at evaluation signup and tight feedback loops on lead quality. This is a senior individual contributor role. You will report to the marketing lead for the Requirements Portal. Key Responsibilities: Campaign Architecture & Segmentation: - Design the end-to-end funnel for quarterly campaigns - Define audience segmentation logic from qualitative personas and analytics - Coordinate with marketing ops on CRM structure for campaign flows - Ensure traffic is routed into relevant nurture journeys Evaluation Funnel Optimization: - Own conversion from brand/content → landing page → evaluati...