Content Marketing Manager - Ophthalmology Products (m/f/x)
ZEISS Group · Berlin, DE
Seeing beyond - future of medical technology For more than 100 years, ZEISS medical technology has been driving progress in ophthalmology and microsurgery. I...
Job description
Seeing beyond - future of medical technology For more than 100 years, ZEISS medical technology has been driving progress in ophthalmology and microsurgery. In ophthalmology, our solutions help to maintain and improve people's vision at every stage of their lives. In microsurgery, our solutions enable targeted interventions on diseased tissue so that small and sensitive organs continue to function optimally. Medical technology from ZEISS supports medical professionals in improving the lives of patients worldwide. The fact that our actions have a direct impact on people's well-being is what drives us every day. In this role you’ll drive our global content and communication strategy, creating innovative campaigns that set new standards in B2B marketing. You’ll design and execute multichannel campaigns to bring our products (focus on Intra Ocular Lenses / IOL's) and solutions to life for ophthalmologists worldwide. Collaborating with internal departments as well as with agencies, you’ll craft compelling stories that inspire our audiences and elevate the ZEISS brand. Your Role: You develop B2B communication concepts in close collaboration with Strategic Marketing and other internal stak...