Sr Manager, Digital Marketing - AG Retention

Job description

Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: As Sr. Manager, Retention Marketing, you will lead American Girl’s retention and loyalty strategy across CRM, SMS, loyalty, direct mail, and lifecycle marketing for the DTC business. This role is responsible for driving customer lifetime value, repeat purchase, engagement, and retention performance through cross-channel strategy, operational excellence, and cross-functional leadership. You will own key retention programs end to end, from business case and strategy through implementation, optimization, reporting, and stakeholder alignment. What Your Impact Will Be: ​​​​​​​ Custome...