Marketing Operations Lead

Job description

About the company Braintrust is the AI observability platform. By connecting evals and observability in one workflow, Braintrust gives builders the visibility to understand how AI behaves in production and the tools to improve it. Teams at Notion, Stripe, Zapier, Vercel, and Ramp use Braintrust to compare models, test prompts, and catch regressions — turning production data into better AI with every release. What You’ll Do: Own how we convert demand into pipeline: Define who we target, when we engage, and how leads move through Marketing → SDR → Sales. Design lifecycle, routing, and scoring systems: Build and evolve the logic for MQLs, PQLs, ICP segmentation, and lead routing to maximize conversion. Own how we engage prospects and customers: Design the systems and timing for outreach across lifecycle stages and account segments. Turn signals into GTM actions: Translate product, intent, and campaign signals into outbound, nurture, and sales handoffs. Drive funnel performance and insights: Identify gaps, improve conversion, and ensure we have clear visibility into what drives pipeline and ROI. Make GTM workflows automated and AI-driven: Reduce manual work by building scalable, automa...