Technical Marketing Manager

Job description

The Technical Marketing Manager is responsible for global design-in activities - working across teams of Regional Marketing Managers (RMMs), Product Marketing Engineers (PMEs), and other ICS Business Group personnel to maximize our presence at our wide customer base by partnering with our Global Sales Management (GSM) colleagues. This position may also include the responsibility of creating and executing overall Go-To-Market regional business plans, depending on current business needs and applicants’ strengths. For senior personnel, additional responsibilities to help define future roadmaps and portfolios can be included. The role requires strong ability to manage a complex network of internal and external stakeholders, including customers. KEY RESPONSIBILITIES: - Identify opportunities for market penetration, customer segmentation and demand generation. - Establish and maintain relationships with key customers and channel partners in alignment with GSM. - Align with GSM, Operations, and Finance as part of our Demand Management forecast process. - Maintain Go to Market (G2M) material after takeover of initial collateral created by BG personnel. - Develop key customer & channel stra...