Specialist, Digital Marketing

Job description

Global Industrial For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America. We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America. Key Responsibilities: ● Lead the strategy, development, and execution of comprehensive digital marketing campaigns to drive new customer acquisition, retention, and revenue growth. ● Serve as the primary technical and strategic lead for Salesforce Marketing Cloud and Salesforce Account Engage (formerly Pardot), ensuring full utilization of platform capabilities. ● Architect and implement complex customer journeys and automation workflows using Journey Builder, Automation Studio, and Engagement Studio. ● Think both creatively and technically, with a cross-marketing channel, integrated marketing mindset. ● Man...