Content Marketer

Job description

Translate robotic innovation into content that converts! We are hiring an experienced Content Marketer to develop impactful content that enhances brand engagement and supports ABM marketing initiatives with content that drives engagement, consideration and conversion. The ideal candidate will possess hands-on expertise with AI content tools, strong editorial judgment, creativity, and critical thinking. Responsibilities include producing diverse content formats independently and in collaboration with agencies. Key Focus Areas: Develop written and video case studies and testimonials Create ROI calculators and TCO analyses Organize webinars: Core Responsibilities: Partner with Content and Campaign Managers to deliver strategic content aligned with campaign and content marketing objectives Oversee editorial and production planning for webinars and podcasts Repurpose webinars and podcasts into other formats such as blog posts, social media snippets, and infographics Help produce supporting assets for webinars, including landing pages, social media drafts, and post-event recaps Develop global customer case studies and testimonials Highlight customer ROI through innovative content formats...