Digital Acquisition Specialist

Job description

Title: Digital Acquisition Specialist State Role Title: Hiring Range: $78,500 to $102,500 Pay Band: UG: Agency: Virginia Lottery: Location: Virginia Lottery: Agency Website: www.valottery.com: Recruitment Type: Agency Employee Only - A Job Duties: For more than three decades, the Virginia Lottery has worked to build a strong reputation, one synonymous with providing fun, entertaining experiences and doing so responsibly and with integrity. Proceeds from traditional Lottery games support K-12 public education in Virginia. Taxes generated by sports wagering and casino gaming, which are regulated by the Lottery, benefit other priorities of the Commonwealth. The Virginia Lottery is currently seeking a Digital Acquisition Specialist to join our Marketing Department. The Digital Acquisition Specialist is primarily responsible for driving acquisition of new players by planning, designing, executing, and reporting on in-house digital advertising initiatives and the iLottery Affiliate Program, with responsibilities distributed across these two core acquisition channels. These efforts support acquisition strategies and priorities established by the CRM & Loyalty Manager. In-house digital adv...