Search & Generative Experiences Manager (E6120)

Job description

Search & Generative Experiences Manager (E6120) - 260150 : KNW-C50 Description: Job Summary The overall purpose of this role is to manage search marketing, Generative Engine Optimization, and domain management efforts for the IEEE digital presence. The incumbent in this position manages the strategic integration of traditional search marketing with emerging generative AI discovery (AEO/GEO). This role is responsible for the IEEE digital footprint, ensuring content is structured for maximum visibility in AI-driven "answer engines" and traditional search results while managing cross-functional workflows and vendor relationships. The role works in the Brand, Marketing & Communications OU reporting to the Senior Manager, Marketing Intelligence & Analytics. This position works with low to moderate supervision and does not have direct reports. Key Responsibilities: - Search & Generative Engine Subject-Matter Expertise - Act as a subject-matter expert providing industry-related research, guidance, and insight into content strategy,planning, website development, optimization opportunities, marketing campaigns, etc. within the realm of SEM/GEO. - Working with Brand, Marketing & Communicatio...