New Media Specialist

Job description

About the Role We are looking for an experienced New Media Specialist to join our marketing team at BYD UK . The ideal candidate will have a minimum of 3 years’ hands-on experience working with UK influencers , and a strong track record in influencer relations, campaign execution, and social buzz building. This role requires a deep understanding of the UK influencer ecosystem, excellent communication skills, and the ability to drive organic advocacy for the brand. The New Media Specialist will collaborate closely with the Social Media team, PR team, Dealer Marketing team, and broader marketing stakeholders to enhance BYD’s brand visibility and storytelling through influencer partnerships that create authentic and engaging content. Location: Uxbridge, London, UK: Type of Employment: Full-time: Main Responsibilities: Influencer Strategy & Planning: Develop and execute a UK-focused influencer strategy aligned with BYD’s brand and marketing objectives. Identify, evaluate, and recruit influencers across TikTok, Instagram, YouTube and other priority platforms (focus on lifestyle, automotive, and tech creators). Influencer Collaboration Management: Lead influencer outreach, negotiation, o...