Paid Media Manager

Job description

- Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms. - Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization. - Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals. - Works directly with sales and strategy teams in production of digital campaigns. - May work directly with the client to obtain assets needed to produce digital marketing campaigns. - Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives. - Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement. - Direct liaison between digital vendors and 2060 Digital. - Familiar with a variety of agency concepts, practices, and procedures. - Remain up to date with platform updates, algorithm changes, latest digital trends and products and new advertising features to leverage opportunities for optimization and innovation. - Attend market/ops calls. Working with...