Solution Marketing Manager - Broadband Market

Job description

Job Responsibilities Strategic Marketing Leadership: Own and execute the energy vertical marketing strategy aligned with the Energy Business Unit and Sales Teams priorities Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion Leverage market intelligence and competitive insights to craft strategies that enhance market position Conceptualize and drive primary market research to better understand marketplace and customer needs Monitor market trends across grid modernization, resilience, renewable integration, and AI infrastructure demands, and maintain expertise across key grid areas: transmission, distribution, substation infrastructure, renewable interconnection, and data center power delivery Work with Market Development to track competitive landscape, emerging technologies, and industry standards Define buyer personas and map the buyer's journey from awareness to decision across key Energy segments Messaging, Positioning, and Go-To Market: Lead cross-functional collaboration to craft compelling messaging and differentiated value propositions Conduct stakeholder interviews (internal and external) to refine customer per...