Marketing Technology Specialist (Hybrid)

Job description

Job Purpose & Position Overview: The Marketing Technology Specialist position is a full-time position that focuses on increasing the visibility of the Winnebago Comprehensive Healthcare System (WCHS) to the public. This position's primary responsibilities are centered around identifying, building, and executing campaigns and tactics. This position will be a full-time hybrid position with remote work flexibility on an as-needed/approved basis. Specific Job Duties/Responsibilities: - Lead organic and paid social media efforts to grow our engagement while supporting our campaigns and strategic goals. - Identify needs and recommend communication opportunities to create simple, accurate, and impactful messaging. - Collaborate and activate team members to execute strategic website, campaigns, public relations, and digital efforts. - Act as the secondary support of the Communications Manager with executive and organizational planning, reporting, and crisis communication efforts. - Develop, manage, and execute communications plans for the organization across all electronic health record platforms to reach audiences within budget requirements according to strategic goals. - Analyze performa...