Marketing Specialist, Brand and Campaign, Interim
Canadian Tire Corporation · Laval, Quebec, CA
What you’ll do - Implement major brand campaigns (support to creation briefings, project management with external and internal partners, internal approval pr...
Job description
What you’ll do Implement major brand campaigns (support to creation briefings, project management with external and internal partners, internal approval process and delivery) Implement seasonal and one-off campaigns (internal creative briefings, production briefings, projects with external and internal partners, internal approval process and delivery) Collaborate with the different channel managers to ensure the integrated deployment of campaigns across all touchpoints Establish the campaign production schedule and ensure it’s flow, as well as plan team meetings for the progress of projects under your responsibility Oversee the monitoring of internal and external approvals of all content under your responsibility, as well as the delivery process of campaigns Manage the communication presentations of the integrated campaigns and their timely delivery on the internal communications platform Develop the post-mortem presentations of the integrated campaigns and share them with various stakeholders to feed strategic thinking and success of future campaigns Optimize the campaign creation process using the best practices for delivering multi-channel campaigns that meet the requirements of...