Digital Marketing Data Analyst

Job description

Warsaw / hybrid Full ‑ time: About the Role: We are looking for a specialist who can seamlessly combine marketing data analytics , web analytics , campaign performance optimization , and marketing automation to strengthen the effectiveness of our digital activities and support data ‑ driven business decisions. This role is ideal for someone who feels confident working with data, understands end ‑ to ‑ end digital marketing mechanisms, and wants to actively shape how we measure, optimize, and report digital performance. Scope of Responsibilities: Web & Marketing Analytics: In ‑ depth analysis of marketing data and user behaviour across digital touchpoints (GA4, GTM, MS Clarity, marketing platforms). Identifying trends, inefficiencies, and optimization opportunities across paid and owned. Preparing recurring and ad ‑ hoc reports (Power BI, Excel, PDF) with actionable insights. Creating summaries, insights, and strategic recommendations that directly improve marketing ROI and user engagement. Defining consistent measurement frameworks, attribution logic, and reporting standards. Building automated dashboards and reduc ing manual work to improve reporting efficiency. Ensuring accuracy,...