Senior Manager Branding, Sponsoring, and Events (f/m/d)

Job description

Are you passionate about building and protecting a strong global brand ? Do you thrive in shaping how a company presents itself across markets, channels, and events ? Join us in defining and evolving the brand of Heidelberg Materials as a global leader in the building materials industry. In this role, you will drive our brand strategy for our corporate and global product brands continuously evolving our brand positioning and architecture. You will play a key role in ensuring consistent brand application across markets, channels, and formats – establishing clear guardrails, standards, and decision-making frameworks, enabling market-specific adaptations, and serving as the central point of contact for strategic brand decisions. You will also take ownership of brand-compliant frameworks for sponsoring and corporate events and oversee the provision of central brand assets across relevant systems. You will report to the Head of Communications and be located at our Headquarters in Heidelberg, Germany . YOUR NEXT CHALLENGE: Continuously define and evolve our brand strategy (corporate and global products), architecture, and positioning Ensure compliance with brand guidelines , CI/CD standa...