Email & Lifecycle Specialist

Job description

Some of what you will do: In this role, you will manage both scheduled, campaign ‑ based email sends and automated, lifecycle ‑ driven email programs. You’ll ensure always ‑ on communications and promotional sends work together to drive awareness, service adoption, repeat usage, and long ‑ term loyalty. You’ll work end ‑ to ‑ end across planning, briefing, creative review, deployment, and performance analysis, ensuring communications are relevant, timely, and aligned to program objectives. You’ll collaborate closely with Marketing, Analytics and Agency partners to deliver email programs that drive business customer engagement, revenue, and long term loyalty. Specifically, you will: Mass Email Campaigns Own and execute the mass email calendar for WIT, Teacher, and Services programs, including planning, scheduling, and deployment of promotional and informational emails Partner with stakeholders to align messaging to key moments, campaigns, and priorities across Print Services, Teacher Membership, and WIT Services Support briefing, creative review, QA, and deployment for all scheduled email sends Lifecycle & Automated Flows: Execute and optimize automated and lifecycle email flows acr...